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We launched the ‘City of Good’ campaign for the National Volunteer and Philanthropy Centre (NVPC). The film is told from a child-like perspective to mirror the intrinsic ‘purity’ and ‘goodness’ of human nature. We also created outdoor ads that allow our city walls to tell the story. All this was produced with media agency Wavemaker Singapore to drive awareness. The campaign won a bronze at the MARKies Awards 2020 for Most Effective Use (Government/Non-profit).
outdoor