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We turned a traditional print campaign into an interactive experience to raise awareness of incidents of child abuse for sanrakshan.org. Based on the idea that 'just because you don't see it doesn't mean it's not happening', the ads invite us to scan them to reveal the unspoken truth. Through our mobile device, we see the horror and psychological damage done through a child’s perspective. A call-to-action prompts us to fight child abuse, be an advocate or donate to the organisation. Winner of Press Lotus: BRONZE at ADFEST 2019.