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This is a regional campaign for Xbox’s Game Pass. ‘Meet Your Match’ is a playful take on matching up our Game Pass users with the various characters in Xbox games. Which is why we encourage you to ‘keep your options open’ and play all the games you want, with PC Game Pass. We made a launch video, created some tongue-in-cheek social posts on Facebook and Twitter, and took it to another level with an influencer-led activation, to build even more hype with our fanboys (and girls). Fun fact: this is the second ‘Meet Your Match’ campaign I’ve done.